Planning content for my own business used to be a struggle. Maybe you can relate: you’re really good at doing client work, but when it comes to your own business, things fall through the cracks.
While I haven’t figured out everything in my own business, I’ve figured out an easy and simple plan for my content that is working really well for me, and I want to share it with you!
Whenever I have a content idea, I pop it on a Trello board. I usually try to flesh it out with a few bullet points so that when I come back to it later, I’m not scratching my head trying to figure out what on earth that “great idea” was about. (May or may not be speaking from experience… 😉 Once I write a blog post, I move the idea card into my “Done” board.
2: Use a content spreadsheet.
The biggest game changer in actually producing content is the Content Management Spreadsheet from Sarah at Love & Spreadsheets. It’s made my life 1000x easier because I can plan all my content for the month (or the quarter!) quickly. Then, when I’m planning my content (I usually do a quarter at a time!), I look through my Trello board and add those ideas to the spreadsheet as blog posts. After my blog posts are planned, I fill in any other content (like newsletters) related to the blog post.
The Content Management Spreadsheet also has monthly tabs, so I can keep track of where each piece of content is in the production process. This comes in especially handy when I have a small window of time to work on content—I can take a look at the spreadsheet and see exactly what needs to be done next.
3: Batch your days.
Forever a fan of batching my days. (Read more here!) I take Fridays off from client work, and as much as possible, batch-write content on that day. I try to get a few weeks of content written at a time, and then actually prep + schedule the next 1-2 posts in WordPress. That way, when a busy weekend comes or if I have client work that still needs to be done on a Friday, I’m not scrambling to also make sure all my content is going out on schedule.
A note on marketing…
I pretty much haven’t posted anything on Instagram this year…and when I do post, it’s not usually business related. I do share about work and new blog posts on Instagram Stories, but other than that, I don’t do a whole lot of marketing. The biggest reason? I haven’t had to. Between word-of-mouth referrals and my profile on Outsourcing with Love, I’ve gotten a steady stream of inquiries and am fully booked with dream clients. While I do plan to actually market my business in the coming months, Outsourcing with Love has been a life saver during super busy seasons of work. I don’t have to worry about actually getting the word out to get more clients because they do that for me! This isn’t an affiliate plug…just a note from someone who is grateful for the ability to not worry about when my next inquiry will come in. If you aren’t a member, I highly recommend joining!
How do you plan your content?
I’d love to hear about it! Leave a comment letting me know your system for planning content…or what you’re planning to do after reading this post!